Earlier this month Genevieve Bell, Director of User Interaction and Experience, Intel Labs met with Neelie Kroes, EU Commission Vice-President, Digital Agenda, to discuss perceptions and challenges facing women in business.

The conversation touched on themes including the worlds of social sciences and engineering, commitment to diversity in the business world and seeding behavioural change in the workplace. Genevieve advises young women to invest in themselves, maintain a sense of curiosity and to always ensure they are engaged by the world.’